Sometimes statistics prove fun reading. And I got a report the other day that made me rather happy. Just before summer we made and launched three videos based on various passages in the Bible. Instead of doing them in the old (very old) way with marvelous natural scenery, a full orchestra, waves crashing in on the coast and with seagulls crying in the distance, we let a friend of ours play around with pure text.
Now, at least I thought they were stunning already from the start, but I like them even better now. I have loaded them onto my iPod and show them to people as often as I can. And I know that a few other people have as well.
How are they doing? Pretty good I think. Esepcially given that videos are seldom that marketing phenomenon that the press claims them to me. In many cases it is for sure about creating something, but far more about marketing the video itself. If everything works out, the video will hopefully market you as well. But it will be very much up to you and your hard work if that is going to happen.
What did we do in order to market our videos? Well, we didn’t do what we should have, that’s for sure. Summer came along. We were swamped with work. Biblesearch.org was coming up in its first iteration. So, we did exactly nothing, beyond posting them to a couple of video sites. And they still have been watched 8,500 times so far. I can tell you that is far beyond my expectations.
And, you know what, since it is the Bible, those videos will hold for years, maybe even decades to come. That 8,500 figure will increase and increase and increase.
Why don’t you take a look at them on Youtube?
Johan Jorgensen, CEO and Founder